In the quiet corners of New Zealand, a concerning trend is emerging among the youth—oral nicotine pouches are gaining popularity despite being illegal to sell domestically. These discreet, flavorful, and highly addictive products are sparking fears of a “hidden epidemic.”
Nicotine pouches are small, pillow-shaped sacks that fit between the gum and lip, allowing nicotine to be absorbed directly into the bloodstream. An evolution of the Swedish “snus,” these products, commonly known by the brand name “Zyn,” do not contain tobacco but are packed with nicotine and various fruity flavors. Each pouch can deliver a nicotine fix for 30 to 60 minutes.
Legal and Regulatory Landscape
In New Zealand, the sale of nicotine pouches is prohibited; however, they can be legally purchased from overseas websites for personal use. Despite the R18 restriction in place for such products, many online stores fail to adequately verify age, simply requiring users to check an ‘are you 18’ box.
Rising Popularity and Concerns
The import value of these products, as recorded by Stats NZ, has seen a dramatic increase—from a mere $1000 in the first quarter of 2022 to an overwhelming $16 million the following year. This surge in popularity has not gone unnoticed by concerned parents and health experts. Charyl Robinson, co-founder of Vape Free Kids NZ, described the situation as “vaping 2.0” and expressed her concerns over children using these pouches, even spitting them out before sports activities.
Health Risks and School Reactions
Health risks associated with nicotine pouches include potential nicotine poisoning and increased cardiovascular disease risks. Dr. Jude Ball from Otago University criticized the marketing of these products to young, non-smoking individuals via social media, stating that the only beneficiaries appeared to be the tobacco industry. Schools like Christchurch Girls’ High School and Avonside Girls’ High School are on high alert, with principals voicing concerns about the discreet nature of these pouches and the difficulty in detecting their use among students.
Government Action
Associate Health Minister Casey Costello acknowledged the regulatory shortcomings that previously allowed youth vaping to spiral out of control and expressed her determination to prevent a repeat with nicotine pouches. Efforts are underway to tighten regulations and enforcement around the marketing and retailing of these products. Meanwhile, the tobacco industry maintains that products like Zyn are marketed as better alternatives for adults who continue to use nicotine, not as cessation aids.
Conclusion
As New Zealand grapples with the rising tide of nicotine pouch use among its youth, the call for stricter regulations and proactive measures grows louder. The aim is to safeguard young New Zealanders from the grips of nicotine addiction and prevent the health risks associated with these modern, yet controversial, products.
